Unbreakable Blondes! Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Scientifically Proven:

• 3x Brighter*
  *Compared to top purple shampoos
• All Hair Types
• Cruelty Free
• Gluten Free
• Nut Free
• Paraben Free
• PH Balanced
• Phosphate Free
• Phthalate Free
• Sulfate Free

Pre-wash with your usual shampoo to remove product buildup and open your hair up. Then, lather a walnut or so of this shampoo through your hair and leave it to sit for 3-5 minutes. Rinse, and follow with either conditioner or a hair mask. Use weekly or whenever you feel like your hair needs brightening. Be sure to work quickly and rinse your hands - this is a strong and punchy purple shampoo.

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).

Please be aware that ingredient lists for products are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.