What's the difference between ghd Original, Gold and Platinum+?

Before ghd's, straightening and styling your hair using heat was risky business. Irregularly heated plates, scorching temperatures and materials that were completely unsuitable to be used on hair meant frazzled follicles were the common result.

Then in 2003, the styling saviour entered the world - ghd was born, and sleek, chic hair was easily achievable in bathrooms across New Zealand with this revolutionary new product. Fast forward nearly two decades later, and ghd continues to be the must-have appliance for lock-lovers everywhere.

The ghd family of hair straighteners has trebled since then (including an even wider variety of other styling tools), and sometimes it’s good to do a quick re-introduction of what’s what. Jodie Brown, NZ Sales Manager at ghd, says that there’s a simple way to remember who sits where in the three-item hierarchy. “It’s easiest to explain the Original, Gold and Platinum+ as Good, Better and Best. To begin with, all three are set at the optimum styling temperature and boast universal voltage, 30 mins sleep mode and a 2.7-meter cable.” Fundamentally, you’ll love whichever one you take home, but let’s take a closer look.

ghd Original Styler - fondly known as the one where it all started! Still inspiring fans worldwide for perfect everyday results, this original hair hero uses ceramic heat technology, working at the optimum styling temperature of 185ºC to deliver kind hair styling. Simple, effective, iconic, this ghd hair straightener is timeless. The styler comes with a 2 year guarantee for your peace of mind.

The ghd Gold improves upon these features to deliver sleeker, smoother and healthier-looking hair. Featuring dual-zone technology for a premium performance, the GHD Gold is equipped with two next-generation heat sensors across each styling plate. A salon-smooth finish is achieved by evenly maintaining the optimum styling temperature of 185ºC from root to tip. The contoured, floating plates allow for quick and snag-free styling for effortless ease of use, no matter your hair type or length. The 2 year guarantee is also applied here.

Things get really smart with the ghd platinum+, which uses ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalised to you. Platinum+ is ghd's most luxurious hair straightener - it recognises the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair without compromising on style, allowing for 70% stronger hair, 20% more shine and 2x more colour protection. This styler even comes with a 3 year guarantee.

So, whether it’s Good, Better or Best, we know you’ll LOVE your ghd: Original, Gold or Platinum+.